dELiA*s Inc. | copywriter

Sole copywriter for the ALLOY merchandising brand; collaborated with fashion director, art director and web editor on print and digital marketing campaigns for the popular junior clothing retailer. Wrote and edited product copy for catalog and web, as well as creative headlines, deks and blurbs. Contributed and executed test ideas for quarterly web and email creative strategies. Monitored retail competitors from a digital standpoint and provided weekly reports.