Sony Music | fan engagement & social media strategy
Worked primarily with Sony Music and Sony RED clients. Assisted with rebrand and oversaw social media strategy for hip-hop artist Jordin Sparks. Managed digital presence for British pop artist Cher Lloyd; brainstormed and executed street team missions and fan meet-ups; worked with label to curate social media strategy. Assisted with social media and content strategy for emerging artists including FHB and Guy Sebastian. Executed viral grassroots marketing campaigns, managed social media strategies and launched official U.S. websites for a variety of international recording artists. Also performed website consulting, social media maintenance and fan engagement for Atlantic Recording artist Cody Simpson.